Incentivizing In Affiliate Marketing…
Blog post about how to make money by incentivizing affiliate offers….
Incentivizing In Affiliate Marketing
Incentivizing in affiliate marketing also known as incentive marketing is a very popular marketing tactic which is done mostly by website owners that have a huge audience. Because of its nature, it’s not too hard to thrive and make some reasonable income doing it.
How it is done
Here’s a good example. Thesis theme is probably the hottest WordPress theme for the last 8 months and because of it, a lot of its affiliates are really doing well with it. So to incentivize Thesis, most people are offering what we call cash back. Thesis offers affiliates a 40% commission for every sale made and what wise affiliates do is share the commission with everyone who will buy under them. And therefore doing the math, instead of earning $35 per sale, the affiliate would make less because he’s going to give some cash back ($10-$15), YET can possibly quadruple his customers. Who wouldn’t want a discount anyways?
There are a lot of other ways to do this like adding something to the package, or giving a premium something as a bundle and many more.
Before doing this and conclusion
First and foremost, make sure the offer is incentivizable. If it’s not then obviously you will just be wasting your time doing it.
Second, make sure you have a good number of audiences and a tight community. You cannot just start a website and then have people believe you that you are really offering cash back. Reputation counts so if you already have an established website then it’s a big plus factor.
Lastly, communicate well with the merchant. Because of its nature, some will abuse it. You definitely don’t want to give some cash to people who really don’t purchase under you. Have a constant communication with the merchant to make sure everything is running well.
Overall, this is a pretty good tactic. A lot of people are doing it but not a lot of them are being successful. Getting the process implemented properly and good communication with the merchant are the only things you need to get this thing working well. Good luck and tell me your own opinion.
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6 comments - add yours
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January 9, 2010
Harsh Agrawal
January 10, 2010
Some nice point here and one imp thing, most of affiliate program dont allow incentive in any point. This is just to stop abusing the system. Though I’m not sure about Thesis theme, but once should always do a check before it..
[Reply]
affiliatehat Reply:
January 15th, 2010 at 12:16 pm
correct. Most affiliate companies don’t really allow it so we’re not going for the affiliate companies. Instead we will do it directly with the merchant.
Good examples are wordpress themes affiliate programs. Almost all of them, if not all are not against incentivizing.
[Reply]
Jens P. Berget
January 10, 2010
A lot of people are doing this, and I’ve seen it when it comes to software as well (TweetAdder). I’m not sure, but it seems that this is only happening to very popular affiliate programs or on very popular blogs?
- Jens
[Reply]
affiliatehat Reply:
January 15th, 2010 at 12:17 pm
Yep it’s true. The one advantage of popular blogs is that they can sometimes strike a good deal with the merchant which can benefit both sides
[Reply]
freeblogger
January 14, 2010
You have done a great job explaining this in short. “First and foremost, make sure the offer is incentivizable. If it’s not then obviously you will just be wasting your time doing it.” That is the wisest thing to do
[Reply]
