Been a long time AffiliateHat readers!

I’ve been constantly bombarded with emails telling me to make my affiliate marketing basic page a more “noob” friendly. Initially I was pissed off, but then I realized that ‘hey, Im not my audience”. Because you are loyal reader for this site and because I care for you, I would revise that page. So expect that page to be more friendly to newcomers by late next week.

Anyhow, uberaff recently released probably a comprehensive YET latest guide for affiliate marketing covering a wide array of readers. Whether you are a beginner, an intermediate or an “expert” you should give these resource a look. Anyway credit link goes to uberaffiliate.com

Nickycakes Newbie Guide
Free Affiliate Marketing Guide
Landing Pages And The Urgency Of Time
Mad lib form style testing results
Photoshop Guide For Affiliates
Landing Page Rotation Script
6 Seductive CTR Tips
Tuesday Tips – Improving Landing Page CTR
The 1 Penny Tip
Top 100 TrafficVance Targets
TrafficVance – Demographics & Tips
PPV Network Reviews
A Simple Way to Split Test PPV Landing Pages Without a Rotator
3 Ways to Increase Your PPV Landing Page CTR
Laser Targeting Your PPV Campaigns
Media Buying 101: Introduction To Inventory (A Step-By-Step Guide) – Part 1
Tips on Media Buying
Optimizing Google Content Campaigns
Google content network basic strategy
The Beginners Guide To Advertising On Facebook
Plenty of Fish. Plenty of Money.
Free Geo IP Javascript To Increase Conversions On Your Campaigns
Noobies Guide on How to Scrape: Part 1 – Intro & Tools
Noobies Guide on How to Scrape: Part 2 – URLs, URL Variables, and using Live HTTP Headers
Noobies Guide on How to Scrape: Part 3 – Basics of Assessing Your Target
Noobies Guide on How to Scrape: Part 4 – cURL
Noobies Guide on How to Scrape: Part 5 – A Basic Scraper
Monetizing International Traffic
Becoming An Advertiser : Part 1 (Overview)
CS1.1 – Pay Per Click Case Study Part 1
CS1.2 – Pay Per Click Case Study Part 2 – Keyword Research
CS1.3 – Pay Per Click Case Study Part 3 – Landing Pages and Tracking
CS1.4 – PPC Case Study Part 4 – Advice, Tips and Campaign Structure
CS1.5 – PPC Case Study Part 5 – Campaign Update and a Top Secret Tool
CS1.6 – Pay Per Click Case Study Part 6 – Stats Recap and Going Forward
How I Generated $1,700,000 in Auto Sales Despite a Weak Economy
Plenty of Fish Case Study – CPM Bid Effects – Results
How I made $7,144.00 using TrafficVance.
NEW Facebook Ads
Plentyoffish Self Serve Advertising.
How to Build a Profitable Campaign on a Limited Budget
Impress Your Visitors with a Graphically Dynamic Landing Page
Conquering The Google Content Network

Pick what you need and focus. Remember, there’s no information overload, only filter failure.

Most of the newbie question in affiliate marketing is about how to promote their own affiliate offer? I usually respond by giving them some short list of different tactics and strategies that I use in my own campaigns.

If you look at the Affiliate Marketing Basics Page here, the no.7 step is promoting. It’s kinda vague to think about it since promoting affiliate offers is a wide topic. That’s why there has never been a scarcity of this topic online. Affiliate bloggers never run out of posts in tackling this and it’s a continuous debate over and over.

It’s limitless because for instance, when you talk about pay-per click marketing, you can talk about several variations on how to do it effectively. You can also include copywriting inside it where there are another heap of variations. And we’re not even into different PPC networks yet and their differences in their own rules.

Overwhelmed by now? It’s normal. In the next few days I’m going to carve out a post about a huge list of different ways on promoting your affiliate offers and in each ways, I would try to be as comprehensive as possible. Stay tuned.

(Sorry for leaving you hanging)

In affiliate marketing, you can easily distinguish the experts from the noobs. Most newbies don’t do tracking. In fact and surprisingly, they don’t even seem to know how to track and don’t show any interests in tracking. Probably one of the many reasons why most “affiliate marketers” doesn’t really make money with affiliate marketing.

Tracking is essential, just like testing and tweaking, it helps us do well and improve our own campaigns. By tracking, we come to have an idea of what is working and what’s not working w/c will then give us the opportunity to tweak.

There are several tools that you can use to track your own affiliate marketing campaigns but you don’t need to use a lot. If you are with Pay-per click networks like Google Adwords, Yahoo Search and MSN Ad Center, you can already have that built-in tracking with them because they have the data, although only basic tracking.

You can also make good use of Google Analytics if you have landing page for the product that you intend to build in for long term. Besides being free, you also get to enjoy all the add-on tools that the Analytics provide.

Lastly, there is an awesome service known as Tracking202. It’s amazingly free and it’s a very reliable service that can pretty much do advance tracking for your campaigns. You can either opt to use the free hosted version or the premium self-hosted version (needs a dedicated server). Unlike analytics, tracking202 is nearly real-time with its flawless tracking and I don’t know any other program that does tracking superbly combined with reliability and affordable cost than the 202 product. It’s also fully integrated with the major pay-per click networks so you’ll not have any issue with it.

Not tracking is a murderous crime in affiliate marketing. Do not think I am over-exaggerating things here. If you’re not tracking your campaigns yet then start doing so now, and you will be ahead of many other marketers. What say you?

In my last post entitled there’s no best product to promote in affiliate marketing, I explained why there really is no product that can make you tons of money that easy. I emphasized the essence of testing and tweaking in affiliate marketing and how it can literally make or break your business. For today, I would like to contradict that thought a bit by talking about profiting from the latest trends.

What is a hot trend? Ok I will not quote a definition from some stupid ass resource site. Hot trends are simply the ones that are being talked about a lot (yes it speaks volume) and that people are willing to spend for it. In short, if an anime is getting a lot of buzz it doesn’t really mean it’s automatically profitable.

Some Good example of Hot trends

One good example is the recent buzz around Apple’s iPad. Because Apple finally released some info about it, it opened a profitable market for people, what is it? Email Submits! Just by surfing through PeerFly, I easily noticed an offer paying $1.20 per lead (email only) with a VERY high conversion rate of 40% (it obviously went down afterwards).

Another good example a long time ago is the Obama, McCain related offers. During the presidential campaigns, a lot of merchants and affiliate alike are cashing in through this trend simply because it was the “in” thing.

You may probably be thinking about saturation and stuffs but remember saturation and competition is good because it signifies there’s a money in that market.  More competition means more money.

How to Find the Hot Trends

People do it differently and I’m amazed on how a lot of marketers get creative with this. But for the blog’s audience and nature I will discuss the basic ways.

Twitter

Twitter is the top social media tool and just by searching for surging topics that are lasting a bit longer, you can already have your offers to promote. What I usually do is go to sites like TweetMeme and find the hottest post. After that I’ll match that with a certain offer.

Google Trends

Google Trends is the best tool for finding the latest buzz search-wise.  There’s a good comprehensive post on how to maximize the use of this tool located here.

Blog-Hopping

It does make sense actually to explore the big sites in the blogosphere to find what’s hot. I usually browse big and authority sites like TechCrunch, Mashable and etc to find out what’s kicking in.

How about you? Do you care about hot trends when doing your own affiliate marketing stuffs? Let me know!

You probably have noticed right now that there is that ugly eBook located at the header of this site. That is actually the free stuff given if you subscribe to AffiliateHat Dot Com’s newsletter.  You get the info product for free, plus you are subscribed to the weekly newsletter which will give out awesome tips that will accelerate your learning on affiliate marketing. Do take note that the newsletter contents are the ones that are not published (and will never be published) in this blog.

What is Affiliate Marketing Manifesto?

Affiliate Marketing Manifesto is like a general guide in affiliate marketing which is newbie-friendly. The book is written with the audience in mind so if you’re just getting started with affiliate marketing then you are probably the best person for this. It’s 25-page eBook which hands out no fluff, all pure meat content.

This is what is inside the Manifesto:

• Affiliate Marketing Introduced

• The 3 Things All Affiliate Marketers Need To Survive Online

• How To Become A Super Affiliate In Niche Markets

• So Many Affiliate Programs! Which One Do I Choose?

• Which Affiliate Networks To Look Out For When Promoting

• Easy Profits Using PPC In Your Affiliate Marketing Business

• Using Product Recommendations To Increase Your Bottom Line

• Using Camtasia to Increase Your Affiliate Checks

• Top 3 Ways To Boost Your Affiliate Commissions Overnight

• How To Avoid The 3 Most Common Affiliate Mistakes

Go now and make sure to grab your copy of affiliate marketing manifesto located at the topmost part of the page.

Ok sorry for being hysterical in the title. By now you should already know that there is no such thing as secret in affiliate marketing. Or to be more specific, a secret that would literally explode your profits. Again affiliate marketing is all about testing and tweaking and the more you learn from your data, the more you will earn.

Before, it’s very easy to profit from Facebook. All you need to do is run that shady email submit and get it in front of as many as audience as possible. Time flies very fast and now with all those new terms, a lot of people find making money from Facebook impossible.

If you get lazy to do a good ad copy, most of the times it will just get rejected. Even if you do a good copy, sometimes it will get rejected even. The key there is by getting into the smallest niche or what is called microniches.

A good example. If you’re going to run a quiz offer where you are going to target literally everyone, target the tag entertainment and have as much people see the ad, are you going to make money? I doubt!

There’s no secret but here’s one thing you’ve got to bare in mind. When you promote something on Facebook, make sure you laser target your audience according to the offer you’re promoting. For instance, if you’re promoting the Avatar Quiz Offer, then target not just the Avatar movie avid fans. Target them by age, whether they’re single or not and stuffs. Do you think a 40 yr.old woman would be interested to take that quiz? I bet not! Or will an 11 year old devoted fan have the money to pay for the subscription? Naah!

At the end of the day, it’s just about simply trying to get as deep as possible. While you may get lesser impressions by doing this, it may literally double your EPC. What are you gonna do with 10 mil impressions and no leads? and on the flip side, how about 10000 impressions and 10 leads? Remember, the more your ad is clicked, the more it will be displayed. And the bottom line is that the cost per click would be much cheaper if you’re ad is getting clicked often.

What say you?

In wickedfire, most of the question is about what is the best product to be an affiliate for? What is the best product to promote? The cliche answer/s is either it depends or there’s no best product to promote. So today I’ll explain a bit what it means and why. Let’s now dissect it.

It depends

People normally base it on the per lead tag, epc, and stuffs. For example two years ago, the ringtone market is a hot commodity. Everyone is in there, everyone’s like making money with it. The truth is only few did. While ringtone is a lucrative niche, the problem is its saturated. To be able to get a position in Adwords or YSM you need to shred out a lot of cash since the cpc is absurdly high.

Last year’s flavor is the rebill offers. If you don’t know, rebills are the ones that the customer just need to pay less than $5 for shipping YET they don’t know its a recurring payment. It’s shady but its how it was really designed. Like ringtones, it’s high paying but I doubt a lot of people made huge money with it. Researching, its obvious that the same and the same people are the ones that make the most of it.

So in the end it depends not just on the price per lead or the rising trends, but also on how suitable it is for your budget.

There’s No Best Product

This is true if you ask me. Every time I log in to my Copeac account, I always see the hot offers and stuffs but I rarely promote those. Sometimes you’d be surprised on how some of the offers work, what’s converting and why its converting.

For instance, I would like to promote a quiz offer which is working in UK. It converts well simply because Im promoting on a different demographic. Maybe not a lot of people promote that offer or promote it in that geographical location.

The thing is you can follow what others do by promoting those hot campaigns and yet still fail badly or promote something unknown, lose money, then capitalize in the end.

Affiliate Marketing is a testing and tweaking business (and spending too). Even the highest converting products will suck if you do your campaigns poorly. And besides if there’s such a best product to promote, why would I tell it to you anyway?

]]> http://www.affiliatehat.com/what-is-the-best-product-to-promote/feed/ 6 http://www.affiliatehat.com/incentivizing-in-affiliate-marketing/ http://www.affiliatehat.com/incentivizing-in-affiliate-marketing/#comments Sat, 09 Jan 2010 09:49:06 +0000 affiliatehat http://www.affiliatehat.com/?p=144

Incentivizing in affiliate marketing also known as incentive marketing is a very popular marketing tactic which is done mostly by website owners that have a huge audience.  Because of its nature, it’s not too hard to thrive and make some reasonable income doing it.

How

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Incentivizing in affiliate marketing also known as incentive marketing is a very popular marketing tactic which is done mostly by website owners that have a huge audience.  Because of its nature, it’s not too hard to thrive and make some reasonable income doing it.

How it is done

Here’s a good example. Thesis theme is probably the hottest WordPress theme for the last 8 months and because of it, a lot of its affiliates are really doing well with it. So to incentivize Thesis, most people are offering what we call cash back. Thesis offers affiliates a 40% commission for every sale made and what wise affiliates do is share the commission with everyone who will buy under them. And therefore doing the math, instead of earning $35 per sale, the affiliate would make less because he’s going to give some cash back ($10-$15), YET can possibly quadruple his customers. Who wouldn’t want a discount anyways?

There are a lot of other ways to do this like adding something to the package, or giving a premium something as a bundle and many more.

Before doing this and conclusion

First and foremost, make sure the offer is incentivizable. If it’s not then obviously you will just be wasting your time doing it.

Second, make sure you have a good number of audiences and a tight community. You cannot just start a website and then have people believe you that you are really offering cash back. Reputation counts so if you already have an established website then it’s a big plus factor.

Lastly, communicate well with the merchant.  Because of its nature, some will abuse it. You definitely don’t want to give some cash to people who really don’t purchase under you. Have a constant communication with the merchant to make sure everything is running well.

Overall, this is a pretty good tactic. A lot of people are doing it but not a lot of them are being successful. Getting the process implemented properly and good communication with the merchant are the only things you need to get this thing working well. Good luck and tell me your own opinion.

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People want to make as much money possible nowadays. It is not possible for the marketers to make their place in the business marketplace. To achieve this position, you need to know the right ways in order to gain your commissions in the business.

The first thing to remember is to avoid affiliate hijacking. There is possibility of the people trying to use their name on your affiliate id. In this case, the person who has replaced your affiliate id will be able to earn ad you will be working but not earning single money. So, to avoid this, there is a necessity to learn proper ways to protect your affiliate id.

This is not an easy task so; there are chances that you may not be able to completely protect your affiliate id. But, a simple php script can accomplished this task. A javascript can also be helpful to redirect the people visiting your site to the merchant site in order to protect your affiliate id.

After writing the articles, people usually submit them to the article directories. Make sure while submitting that the article directories in which you are providing your articles can bring traffic to you. Try to use the keywords which are easily searchable over the Internet while writing the articles. This will increase the rank of your articles on the searching engines and the viewers will be able to search your article immediately. The main intention of writing the articles with proper keywords and submitting them to the articles directories is to receive as much traffic as possible so that the articles can be put for pre sell.

To maintain a good website, you will require adding the latest and creative content on your website on regular basis. Try to write new articles with innovative ideas. If it is possible to write the articles targeting at long keywords, then this may be helpful in bringing you more traffic from the search engines. Understanding the latest trend and taste of the visitors, place the articles on your website. Ensure that the articles are of some use to the visitors. For an example, if you are developing a weight loss website, then try to include BMI chart which will be very useful to the visitors.

SEO is an important part in order to increase the traffic at your website. Learn some of the important SEO techniques so that you can enjoy good traffic from the search engines. The on site as well as off site optimization are very necessary as well.

This is one of the winning entry on ML’s Share Your Secret Contest that was held last year.

So not everyone has the cash when starting out affiliate marketing, as you know affiliate marketing requires some hefty cash from our side even when starting out. Although, there are free coupons from AdWords, Yahoo and MSN occasionally, the truth is its hard to time it because all the coupons are already used up even before you know there’s a coupon available. Here is what I normally do with it. I utilize easy converting e-mail submit offers and use free traffic. Let me explain.

First, take a look at the MarketLeverage Offers.You see there are over 10 offers of this kind. For those who do not know, e-mail submits are offers that you get paid for a valid e-mail address from customers. It costs nothing to consumers and the pixel is fired on the first page of an offer. Easy money, eh?

Now we head on to the landing page. Basically we cannot direct link here because we’re not using pay per click. Now I know building a landing page seems to be frightful experience for newbies but here’s a tip that I think will make sense. In some point of time last January, I used it and I can say it worked and is definitely working. First let’s use the iPod Nano e-mail submit offer. Take a look:

So read the description of the campaigns properly because some offers are strict and most are not. Do also take note of what country does the offer accepts traffic from. In this case it’s the United States. Now back to the landing page… most people don’t use this and I’m sure others will find it silly to do it but one easy way of building a landing page is just getting the e-mail creative for that and putting it into your site. Take a look at this:

What I do is just try to copy the e-mail HTML content and put it into my site. Again, most people will find it silly but actually if you look at the codes it’s actually search engine optimized and you just need to do a little tweaking in it. You can basically add a title to the title tag and such stuff. Looking with what it looks like here it goes:

Not bad, eh? I believe the site looks good enough to attract readers. Of course, you can do your own landing page if you have more skills but again for those who know virtually nothing, that is definitely a quick way.

So we’re now into getting traffic. At the start we said we’re not gonna use pay per click and we will try to squeeze anything using free methods. Although the income potential are definitely lower with free traffic, it’s still possible to make money from it. First make sure you install Google Analytics to your site so you could split test your pages, see the data and make adjustments. Now how do I promote it? Here it goes:

• Forum Marketing – Everyone knows exactly the power of forums but how do they utilize it? It depends. Now I assume you are a quality member of a certain forum, meaning you’re not just signed up yesterday. In my case, I’m a big fan of basketball and I am a member of some famous forums about basketball for a long time which means I have the reputation. So I try to put the landing page URL in my signature and of course I try to use an attractive anchor to attract clicks. Another secret I do is I pawn the off topic section of forums with the offer itself. In the off topic section I post something like “I heard this site gives Nanos upon completion of surveys so I signed up, what do you guys think?” Be careful though with this because it can get you banned! Freebies forums tend to also do well with it. Want some freebies forums, then here’s the list of sites that normally have 2000 uniques a day.

http://www.freestuffhotdeals.com/freebies/

http://www.fatwallet.com/forums/free-stuff/

http://www.bobsfreestuffforum.co.uk/

http://www.totallyfreestuff.com/submit.asp?m=0

• Blog Catalog – Now this has got to be something most people don’t do. Blog Catalog is a known directory for blogs and while its known to be a site that has some serious 100,000 visitors a day, I don’t see a lot of marketers using the discussion page for it. The discussion page is great for traffic as well. But the main key here is putting up a discussion that can intrigue a lot of people. One for example is when I tried promoting the “Coke or Pepsi” offer from ML before. Look:

The discussion got about 110 replies, 50% of them clicked the link and 7 have actually made conversions. So you see it makes sense considering all you need to do is type. It varies depending on the type of offer though, as some tend to perform really well as opposed to others.

• Incentivizing – Now here it depends on the offer. Most likely there are few offers that allow incentivization of their offers. How do you incentivize then? The sky is the limit actually! I give Entrecard credits, I give free stuff, I tell them they will get a free domain for this and that, etc. Incentivizing is like “bribing” them to do something in your favor. In the end it benefits you both. Again you must first contact your affiliate manager with regards to these matters.

That’s it. Now if it builds you up a few hundred dollars, then maybe you could jump into bigger waters now and start doing pay per click without worrying about money to spend. Hope this helps!